Bluprint | DM
Bluprint | Direct Mail
Bluprint decided they wanted to test the viability of direct mail as a channel to reach their former Craftsy Legacy customers.
So, I worked with a designer to redesign and optimize their mailer for maximum direct response geared towards three Legacy audiences and Abandon Cart prospects.
After the success of our initial, general mailer, they asked my team to launch a "vertical campaigns" where we feature one specific category (quilt, sew, knit, etc) that was hyper-targeted to that particular Legacy audience.
