How to launch a gifting campaign

(…1 month before Christmas)

Most people are looking for ways to give thoughtful, personal gifts during the holidays.

In November 2018, Bluprint tasked my team with launching a last-minute gifting campaign that would encourage current members to gift a subscription for the holidays.

DELIVERABLES

• Landing page

• Email series

• Site assets

• Social ads

• Digital Ads

• Get Started Guide

• Printable holiday card crafts

• Buzzfeed home page takeover

30+ assets | 45 days

The gifting campaign was a huge holiday hit.

3,975+ gifts given

6x the campaign goal

30% LP conversions

55% net new subscribers