Bluprint | Legacy Migration
Years in the making
How to turn traditional
crafters into
digital adopters
Completely transforming a brand can be jarring—we made it exciting.
In 2019, after 7 years of inspiring makers, Craftsy decided to rebrand as Bluprint. They developed a new site that gives users access to a wider range of creative pursuits (expanding to include categories like baking and home decor), instructors and subscription options.
RESULTS
30+ assets
68,775 “open house” visitors
77,834 email sessions
120k former members watched Bluprint content
94% of legacy users engaged
12k+ new subscribers
““I found the timeline of Craftsy’s journey to be excellent and I understood for the first time what Bluprint was all about and how it fit with the Craftsy approach. Well done.””
