Combat Flip Flops | Social
Bad for running.
Worse for fighting.
Taking a start-up from a garage in Washington all the way to ABC’s Shark Tank.
Combat Flip Flops was started by two former Army Rangers in 2011, Combat Flip Flops has spent the last 8 years becoming a legitimate lifestyle brand. Its mission? To create peaceful, forward-thinking opportunities for self-determined entrepreneurs affected by conflict in Afghanistan, Colombia, Laos and here in the United States.
Building a consistent visual style and messaging direction.
Since early 2012, I worked closely with CFF co-founders Matthew Griffin and Donald Lee to help establish the brand voice, tone and to build the company’s social influence. Until the end of 2016, I managed their social platforms, blog, email content and marketing campaign strategy development.
Highlight what makes us different to win over the Sharks.
After many months of prepping, practicing and getting our s$%t together, Combat Flip Flops was featured on ABC’s Shark Tank in early February 2016. I was responsible for promoting the episode air date, fielding social inquiries and engaging all new followers. The response was overwhelming and orders went through the roof. CFF became an overnight sensation and I was responding to hundreds of people a day, introducing them to our community, answering questions and building a one-on-one relationship that would turn them from new followers into brand advocates.
HIGHLIGHTS:
Created a comprehensive campaign to promote the airing of Shark Tank, which contributed to 400% company growth in 2016.
After the episode aired, we earned over 10,000 new likes (unpaid) and 6,421,484 organic impressions.
Leveraged social media to help create the first fully-funded crowdfunding campaign on Vetlaunch.com and exceeded goal by 114%.
“★★★★★
LOVE MY AKS ALREADY
”I felt so moved to order a pair of the AK-47s after watching Shark Tank and received my flip flops earlier this week. Despite the back order, Combat communicated throughout the process and delivered my product ahead of schedule. I can tell you already that these flip flops are the real deal—they are beautifully designed and you can smell the quality of the leather upon opening the box. I can’t wait for the warmer weather when I can wear them every day and spread the story of Combat Flip Flops when my friends ask about them. I expect in a couple months I will be ordering a pair of the Tuck Tucks!””
