CREDO Mobile | Direct Mail

CREDO Mobile tasked us with producing a new direct mail campaign to test the viability of this channel for their acquisition goals.

We were sending 100,000 direct mail pieces to two of their target audiences:

1. Action List Members
   Focusing on historical high conversion groups. We will provide this address data.
   

2. New “Solid Liberal” Prospects
   We will focus on the highest propensity to buy groups (strongly liberal, “money where their mouths are,” higher income, higher education, age 40-60). Addresses to come from 3rd party information sources.
   

Initially, my agency and another agency were going to do a head-to-head creative test, in-market. However, once we presented our first-round concepts, CREDO Mobile decided they liked what we did so much, that took the other agency out of the equation and let us test two of our DM kits against each other instead. The client was happy, and it gave us an important chance to reengage with this segment of their business.

· · ·

Our 6x9 “Resist” letter with flap beat their long-standing control and has since been subsequently versioned for multiple audiences and offers.