Sling TV | Football

THE ASK

Drive sign-ups for Sling TV ahead of football season using social ads.

^ This ad earned 49.6% of total clicks
in ad set of 10 creatives

RESULTS
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72% lower CAC

144% increase in CTR

$.82 CPC (benchmark ~$3)

Since football season is a huge seasonal customer acquisition driver for Sling, we launched a variety of Winback emails to entice formers to come back.

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230+ saves
10k+ activations
57k+ added sports extra